Why use Us?
Submitting a data feed directly to the Price Comparison Sites or data feed channels can be very time consuming and frustrating, especially when having to ensure that the products are mapped correctly to each of the Price Comparison Sites specifications.
Although once this has been done, many businesses fail to realise that this is not the end of the process, submitting the feed is just the start of the campaign if you want to make these channels succeed for your business.
To ensure a good return on investment through these channels, campaigns must be tracked and monitored at category and product level. This is the only way to really see what product performs well and on which channels.
Many products perform differently depending on which Price Comparison Site they are on. This is due to each Price Comparison Site or data feed channel having a different market audience and partner network that they target.
Feeds Management combines a real time tracking technology platform and good old fashioned expertise for each campaign enabling us to analyse each products performance within the price comparison sites or data feed channels.
Having this information is highly important when optimising the data feeds for our clients campaigns and ensures that their feeds contain the best performing products resulting in a greater return on investment for our clients.
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