Shopping Feeds Management

Shopping.com have launched a new tiered pricing programme, which rolled out on the 23^rd June 2009.

They have reassessed their current fixed rate card model to now include a tiered pricing model based on the price of a merchants product.

Previously many merchants did not include low value products within their feed as the fixed cost per click for that category did not justify a return.

The tiered CPC rates now give merchants a better cost per click based on the products price and so merchants may find including lower priced products in the feeds could give them a return.

Although this is good from a fairer cost per click, Shopping.com have also increased the CPC rate for certain categories that have converted well over the last 6 months.